Our Economic Research and Analysis services cater for both governmental entities and private sector. We have proven record of providing the following:

• Development of socioeconomic models that address social behaviors and activities as well as demographical changes.
• Employment, income and income distribution
• We translate strategies to local markets by devising challenging objectives that maximize the benefit of the stakeholder.
• Short and long-term economic forecasts and projections mainly for the use in urban planning
• Industry projections
• Wage projections by industry and occupations
• Socioeconomic research and analysis; includes direct and indirect data collection, and analysis, and writing research reports and summaries.
• Surveying, sampling, data collection, data cleaning, and data analysis.
• Database management.

We provide systematic gathering, recording and analyzing of information relating to the transfer and sales of goods and services. We also provide systematic problem analysis, model building and fact finding for the purposes of improved decision-making and control in marketing goods and services.

Our unique modeling and different statistical techniques have proven to solve numerous challenges that are given by clients and researchers. Our market research scope includes the following:

• • Customer Loyalty and Satisfaction
  • Customer Segmentation
  • Distribution Loyalty and Satisfaction
  • Competitive Intelligence
  • Prospect Mapping
  • Market Segmentation
  • Campaign Analysis and Direct Marketing Response
  • Optimized Direct Marketing Lists
  • Employee Satisfaction
  • Product Development Concept Screening
  • Advertising and Marketing Communications Testing and Tracking
  • Brand Development and Positioning

• This includes:
  • Direct and indirect sales;
  • Corporate sales and services;
  • Rollout of new direct sales outlets;
  • Development of Indirect distribution network;
  • Setting commission schemes; and
  • Establishing a territory based distribution model
• Managing and setting up Sales and distribution targets
• Managing and implementing Sales work processes and procedures

• Strategizing, planning and tracking execution of all operations activities
• Developing branding & communication strategies for large corporates
• Creating corporate short-term and long term-strategic plans.
• Establishing and validating and implementing all processes and procedures for different commercial sector.
• Developing strategies and clearly establishing the milestones to ensure achievement of the strategic objectives
• Ensuring the customer strategy is aligned to the business priorities and objectives in order to ensure cross functional consistency
• Continuous strategy improvement

• Developing state-of-the-art Sales processes and procedures.
• Reviewing clients’ sales process, procedures and management strategies, and evaluating the effectiveness of every aspect of the sales process.
• Auditing work and information flow; recommending changes & enhancements to procedures in order to meet customer’s satisfaction.
• Measuring, following up and enhancing the Sales process overall quality and performance.
• Our business model for Sales Auditing

Our Media Monitoring service allows you to:

• Track you media communication campaigns and match it against set Media Plans
• Track competitive activity in conventional media outlets
• Get alerted with any newly launched competitive campaigns
• Compare your competitive share of voice reports on TV, Radio, Printed media as well as Outdoors outlets
• Estimate your communication budget compared to competitors
• Select between the most effective media outlets