We provide systematic gathering, recording and analyzing of information relating to the transfer and sales of goods and services. We also provide systematic problem analysis, model building and fact finding for the purposes of improved decision-making and control in marketing goods and services.
Our unique modeling and different statistical techniques have proven to solve numerous challenges that are given by clients and researchers. Our market research scope includes the following:
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- Customer Loyalty and Satisfaction
- Customer Segmentation
- Distribution Loyalty and Satisfaction
- Competitive Intelligence
- Prospect Mapping
- Market Segmentation
- Campaign Analysis and Direct Marketing Response
- Optimized Direct Marketing Lists
- Employee Satisfaction
- Product Development Concept Screening
- Advertising and Marketing Communications Testing and Tracking
- Brand Development and Positioning